During the time when technology was at an early stage, departments such as human resources, finance, customer relations, sales, etc. they had different software to perform different activities. And there was a lot of software, management was one challenging task. In addition, growing threats of data leaks have exacerbated the situation.
And in 2005, Odoo, open-source ERP emerged as the savior. He helped companies manage each application from one space. And it soon became one of the fastest growing platforms with more than 14,000 third-party applications / add-ons available in its app store.
Odoo in brief:
Odoo is a collection of business applications including CRM, e-commerce, billing, accounting, manufacturing, warehousing, project management and inventory management. Some of the reasons why Odoo has become popular are:
Open Source ERP
It has custom features
Industry specific modules
Frequent updates to changes in technology
The freedom to download a selective application according to your needs
Lower implementation costs and more
Odoo Ecommerce is one such platform that provides you with many benefits as it seamlessly integrates with other Odoo business applications. And that’s why about 4+ million people develop their business using Odoo Development Services. Some of the popular brands that use Odoo are Toyota, Hyundai and PCI. So, if you are planning an e-commerce based on Odoo, it is a really good choice because you will get several benefits. This post highlights the main benefits of Odoo Development.
Let’s get started!
- Craft product pages that catch the eye
First, let’s look at an interesting example. Lush is a cosmetics company based in the UK. This company informs and educates its visitors about their fresh handmade cosmetics. Each product has a prominent video that helps visitors clearly understand the product. Below is a picture of a detailed list of lip balm ingredients below the product description.
Now imagine that you as a customer are looking for this particular product on this website as well. Now with the video, learn all about the natural ingredients used, the benefits of the product and how to use it, and you get a handy ‘add to cart’ option. All the necessary information in one place. I bet you won’t ask for more and in the end you will buy more than what you have decided.
This is what you call a good example of a well-managed product catalog that provides visitors with all the information they are looking for. Almost 81% of customers research products online before buying. Product information, price and reviews are a few parameters that every consumer will consider before buying. Therefore, retailers need to present what consumers are looking for. Here comes the importance of an effective product management strategy and a well-managed product catalog. It helps web store visitors to easily access your products. For the owner, this will allow them to add new products and periodically remove obsolete ones.
If you have an eCommerce store, you’d like to have easy product management that helps maximize the user experience. With Odoo development, you can create detailed product pages, add images, banners, calls to action, slides, etc. Designing and editing product details has become relatively easy with Odoo. You can merge and integrate all the information throughout the system seamlessly.
Odoo software also offers a simple ‘drag and drop’ option to help add product pages. You can customize the look, colors and theme of your store.
It couldn’t be easier!
- A range of options with Payment Gateway
Suppose now that your eCommerce store offers only one payment method. What if one day it fails due to a technical malfunction? Or you have a customer who is about to make a payment, but you don’t have a payment gateway that he prefers and ups! He left!
The term ‘the more, the better’ goes very well with multiple payment approaches in e-commerce. According to a report by JP Morgan, 73% of online consumers decide whether to make a purchase from a company based on the type of payment they accept. There are multiple benefits of multiple payment passes, such as customer convenience, improved conversion rate, backup if one gateway goes wrong, customers feel more secure, increased international sales and more.
Odoo extensions and apps available on the market give you the ability to integrate and customize different payment modules. It allows users to pay with PayPal, credit and debit cards, Visa, Bitcoin, Authorize.net as well as comic cards. So, you can choose the payment option that is most compatible with your store. It also provides flexibility because each company has a different payment method.
- Increase return on investment
You have invested thousands or maybe millions of dollars in your online business. So at the end of the day you bring home bacon? Do you get a good amount in return for the investment you make? This is ROI. ROI is an important metric to consider when dealing with an online store. It helps calculate the success of your investment.
Most companies use Odoo in the cloud or SaaS to automate their business. The main reason is that SaaS or Odoo cloud-based models help you reduce costs. By merging Odoo models based on SaaS, you can achieve faster returns and enjoy the benefits of ERP integration.
Managing your eCommerce store is not an easy task. With the industry growing at a colossal rate and thousands of solutions available, it becomes difficult to choose what is best for you. This post aims to introduce you to the main benefits offered by the Odoo platform. I hope this was helpful!
Want to learn more about Odoo development? Contact BiztechCS now.